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We are a full service basketball brand, providing Hooplife® branded apparel, basketball tournaments, basketball leagues, camps, clinics and basketball training for kids of all ages. If you're an individual looking to join the Hooplife® family or an organization looking to license the Hooplife® name, please contact us for licensing opportunities as we expand the Hooplife® Brand products and services across the United States. Below is a snapshot of some of the things we're currently working on and others we've done in the past.


Fall '23 

Private and group sessions are at an all-time high as we prepare our trainees for fall ball.

Summer '23 

All of our trainees are knee-deep in tournament play throughout the summer via various tournament events. We're in the gym!!!

Spring '23 

The start of Club Ball is upon us as we prepare our kids for upcoming events.

January '23 

2022 was awesome as we continue to work with kids in the Hooplife® Basketball Academy. We're looking for candidates across the United States who want to be a part of the Hooplife® Franchise.

January '22 

We're looking forward to a productive year in '22, continuing to work with kids at our gym. We've started conversation with several organizations who want to be a part of our Hooplife® Teams Apparel program.

November '21

Exactly one year ago on this day we got the keys to the Hooplife® Gym / Hooplife® Basketball Academy and retail outlet. We've helped many kids improve their game on and off the court and we look forward to their continued development in the upcoming year. 

Summer '21

Our Annual Hooplife® Tourney was cancelled due to the pandemic. We filed a Trademark Infringement lawsuit against our competitors. Continued to outfit the facility with equipment, apparel, new faces, etc... Training players of all ages. Many of which compete in the local area (middle school, high school, club ball). Our trainees play all over Texas and bordering states in prominent, well-known Basketball events like the San Antonio GASO, Dallas GASO, Primetime events, Drive Nation events, etc...


11.20 to 12.20

Purchased equipment and began outfitting the facility. We had a soft opening in late December where we trained several players.


Officially got the keys to the building.



Signed contract. We finally found a place to open our first combo basketball training facility and retail outlet.

Summer '20

Annual Hooplife® 2V2 Basketball Tourney Cancelled due to the Pandemic 

05.20 to 09.20

Spent time sniffing out training / gym locations. A long awaited dream of having our own training facility and retail space is starting to shape up.... the vision since day one.


We lost someone to the Coronavirus. RIP Uncle "TOE" (RIPTOE). It was a crazy year to say the least. 

Summer '19

Second Annual Hooplife® 2V2 Basketball Tourney 

Summer '18

First Annual Hooplife® 2V2 Basketball Tourney 


Began creating gym layouts / floor plans.


After much market research, we revamped our website, streamlined our social media presence, etc...

2012 to '13

Began Small Group / Team training / Mentoring / Team Sponsorship (The Chiefs by Hooplife®)... playing local Tournaments in San Antonio and surrounding areas. Played in GASO (Great American Shootout) in Dallas, Texas.  

2009 to '11

Pushed the brand. Studied the competitive landscape. Researched the market. 


Exhibited Hooplife® Apparel at the mecca of apparel shows in Las Vegas, Nevada in August 2008. 



Hooplife® apparel featured in SLAM and Dime Magazine.



Granted Trademark registration for the Hooplife® name. 




Filed first Trademark application for the "Hooplife" name.


Printed first bulk order of Hooplife® T-shirts and Hoodies.




First Hooplife logo / graphic was created.


The Hooplife name was conceptualized.




The Hooplife name was born. 


Year-round Hooplife® basketball training at the Hooplife® Gym by the HOOPLIFE® Brand.
Hooplife® is a registere
d trademark.


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